01
Before
Choose a little moment
Think about the next small step your child can take
Today’s little mission8:00 PM
Tobi delivers a little hello
A friend is callingYour child’s turn
Brush time, bedtime, one more little tryTobi brings a character friend into the moment
How it works
From “not yet” to “I’ll try”
02
During
A friend on the phone
A character invites your child into the conversation
Chikabot · Brush time
03
After
Try it together
Put the phone down and cheer on the little effort
A small step, together
Little moments worth a call
Eight friends, one little hello
Meet the character line-up Tobi introduces for the little moments of childhood
Kkaebi
A playful dokkaebi for little tidy-up missions
Grumbo
A mountain giant for the next step after screen time
Captain Germs
A make-believe germ rival for brushing and handwashing
Chikabot
A robot friend for little brushing missions
Chef Bao
A chef bear with a hello for mealtime
Dream Owl
A quiet owl for the end of the day
Twinkle
A tooth fairy who cheers on little brushing efforts
Cadet Luna
An astronaut friend for getting ready and trying new things
Our product principles
A friend beside themA parent close by
These principles guide the product direction — they describe what we are designing toward, rather than a list of available safety features
Encourage without fear
An invitation to try, with no threats, punishment or pressure to keep talking
Let the child set the pace
Design direction: parent-set intensity from 0 to 3, with a move to friend mode after “I’m scared”
Be clear that it is AI
Our principle is to explain the make-believe in words a child can understand
Keep advertising out
An ad-free experience is a product principle, with the focus on a short moment together
One plan for the family
Little conversations for everyday moments, with minutes shared across the family
Try TobiCall
$0
- 7‑day trial
- Meet the character friends
- Explore the family plan
Family
$89.99/yr≈ $7.50/mo · or $9.99/mo
$9.99/moor $89.99/yr
- 120 minutes a month, shared by the family
- Up to 3 minutes per call
- One shared monthly allowance
Start free
7‑day trial · One family plan
Questions, answered
What is a character call?
A short conversation in which an AI character invites your child to try a little everyday activity
Do I need to stay with my child?
Share the call with your child and stay close to help with the next little step
Is the character a real person?
The characters are AI, not people — our product principle is to make that clear to children
Which languages are introduced here?
This site introduces TobiCall in English, Korean and Japanese